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Trust & safety

Built for families, with care at every step

Your child’s language, culture and privacy matter to us as much as they matter to you. Here’s how we protect all three.

A girl dreaming of words in many languages, with Sprout and Wiggles beside her

Our measures

Five steps to safe, accurate stories

Accuracy, verification and data protection are incredibly important to us. That’s why we diligently follow this five-step process to make sure your child gets safe, accurate information in their stories, and that their data is held securely.

Every Rooted story starts with research from people who know the culture firsthand. Before any story reaches your child, a native speaker reviews it for accurate language, natural everyday phrasing and respectful cultural detail. If something doesn’t sound like home, it doesn’t go out.

  • Researched with the community: stories are built with input from people who grew up in the culture.
  • Reviewed by a native speaker: every story is checked for language and cultural accuracy.
  • Fixed fast: if you spot something that’s off, tell us and we’ll correct it.

Questions? We’re here.

Have a question about privacy, our stories or how Rooted works? Reach us at meetrooted@gmail.com, and a real person on our team will get back to you.