“You speak it every day, but English keeps creeping in.”
For first-generation and immigrant parents who want their language to stay part of home.
Audio stories for kids 2 to 12
Make heritage language learning easy
Rooted is a mobile app that helps busy multilingual families make their heritage language a fun, natural part of everyday life.
Free winter beta opens January 6فاFarsiहिHindiతెTeluguMore languages coming soon
Why it matters
Multilingual families in the US face an uphill battle teaching their native language in an English-first system.
1 in 3
U.S. children under 9 is growing up with more than one language.
64%
of families saw home-language use drop after English-only preschool.
By 3rd-gen
is when researchers claim the heritage language is usually lost.
Research brief
Where these numbers come from
The research behind Rooted, in one short read: why heritage language fades, and what helps it stay.
Who Rooted is for
Wherever you are with your language
“English is easier at home, but you want your language there too.”
For second-generation and mixed-language households. Rooted brings your home language into car rides, bedtime and playtime, so your child hears it every day.
Three ways to play
Built around your family’s day
Listen anytime
Rooted Tales
Ready-to-play stories about your culture. Press play in the car, at bedtime or during playtime, and let them soak it in.
Focused learning
Learning Adventures
Short, playful lessons where our characters: Sprout and Wiggles, teach new words with a personalized learning strategy.
Create together
Custom Tales
Build a story around your child’s interests - narrated in a default voice or your own just by cloning your own voice within the app in <1 min
What families are saying
Small moments, in their language
“She sang the whole mango song to her Ammamma on FaceTime. I almost cried.”
“I understood more than I thought. Now we learn new words together in the car.”
“Bedtime used to be English only. Now he asks for “the Sprout story” in Hindi.”
“Hearing her grandfather’s voice tell a story she made up herself. That’s the whole thing.”
Our values
What we hold onto
Connection
Language is the bridge to family. We help kids cross it, one story at a time.
Trust
Every story is read and checked by a person. Built with parents, for parents.
Identity
Kids grow proud of where they come from.
Questions
What parents ask us first
In the beta: Telugu, Farsi and Hindi. Spanish, Mandarin and Cantonese are coming soon. A native speaker checks every story, so each new language takes time.
Two to twelve. Stories match your child’s age and vocabulary level, so younger kids listen along and older kids are stretched a little further.
Yes. Stories come in both your language and English, so you can grow your confidence right alongside your child.
No. Your child just listens. You use the app to pick a story, then the screen can go away.
As a parent, you can clone your voice or a family member’s within the app so stories can be narrated to your child in a familiar voice. The adult records a short 1-minute voice sample once in the app settings, and Rooted uses it to narrate your Custom Tales in that voice.
A few things to know:
- Adults only, with their permission. Voice cloning is only for a parent, grandparent or other adult family member, and only with that person’s consent. We never record or clone a child’s voice.
- Only for your family’s stories. Cloned voices are used only to narrate stories in your account. They’re never shared with other families, never sold, and never used to train AI models.
- Delete it anytime. You can delete a voice recording and its cloned voice at any time in your account settings, and it’s permanently removed.
It doesn’t have to be. No lessons to plan, no homework. Press play in the car, while you cook, or at bedtime.
AI helps us draft and narrate, but a native speaker reviews every story for language and cultural accuracy before your child hears it.
The winter beta is free from January 6. Beta families hear about pricing first.
No ads and no data selling. Voice recordings are used only for your family’s stories and can be deleted anytime. See Trust & safety for the details.
Join the waitlist
Keep their stories close, in every language.
The free winter beta opens January 6. Save your spot and we’ll be in touch.
No spam, just beta updates. Coming to iOS & Android.